Luv-It Frozen Custard
Best Frozen Custard in Las Vegas · NV
A custard stand the whole city protects
Luv-It Frozen Custard has scooped fresh custard near downtown Las Vegas since 1973, a tiny walk-up stand that was the city's first. The custard is made in small batches daily, and the rotating flavors and 'Western' sundae keep a four-generation family business humming with lines out the window.
A block off Las Vegas Boulevard but a world away from the Strip, Luv-It is a genuine local institution — the sweet-tooth ritual Las Vegans grew up on.
Customers said it first.
A Centurion Award verifies the public record that’s already there. Read the reviews yourself on the platforms below.
Public-record snapshot as of July 2026. Live ratings are always current on each platform.
Why this business cleared the bar.
This page was published by The Centurion Awards from the public record. Founding cohort: evaluated in 2026 on public evidence available then, labeled 2025. Selection follows the published criteria; Luv-It Frozen Custard met them on that evidence. The business can claim the listing or ask us to remove it.
- ✓Years in operation. Operating in Las Vegas since 1973 — 52 years of continuous business.
- ✓Sustained online presence. An established local institution with a consistent public footprint — listings, coverage, and word of mouth in Las Vegas.
- ✓Established customer track record. A deep public track record: Las Vegas has kept Luv-It Frozen Custard busy for 52 years.
- ✓Liked by customers and the community. Genuinely beloved by Las Vegas regulars and visitors alike — a bona fide community favorite.
- ✓Recognition in the local community. Named best frozen custard in Las Vegas for 2025 for four generations of one family churning fresh custard daily since 1973.
The specific data behind this award, and the exact thresholds, stay internal so the standard can’t be gamed. Read the methodology.
This page was published by The Centurion Awards from the public record; the business did not have to apply for it to appear. Own this business? Claim the listing to manage it, or ask us to remove it.
Award record
2025 Centurion Award
Best Frozen Custard in Las Vegas Las Vegas, NV · Awarded under the 2025 evaluationVisit Luv-It Frozen Custard
The details, verified.
Clean, checkable facts about Luv-It Frozen Custard.
- Legal / trading name
- Luv-It Frozen Custard
- Category
- Shop
- Founded
- 1973, Las Vegas, NV
- Location
- Las Vegas, NV
- Centurion Award
- Best Frozen Custard in Las Vegas — 2025
- Record last verified
- July 2026
A signal you can check.
This is a dated award record published by The Centurion Awards after reviewing public evidence for Luv-It Frozen Custard against the 2025 criteria for its market and category. The business did not have to apply for this page to appear. It wasn’t voted on or sponsored, and selection is not for sale. The criteria are public. Owners can claim the listing or ask us to remove it. If an award stops holding up, we may revoke it. For anything current, like hours or bookings, go straight to the business itself.
Frequently asked questions.
What is Luv-It Frozen Custard?
A fourth-generation family stand near the Strat, making its custard fresh every day since 1973.
Is Luv-It Frozen Custard award-winning?
Yes — Luv-It Frozen Custard is the 2025 Centurion Award winner for Best Frozen Custard in Las Vegas, a verified, criteria-based award. Named best frozen custard in Las Vegas for 2025 for four generations of one family churning fresh custard daily since 1973.
Where is Luv-It Frozen Custard?
Luv-It Frozen Custard is in Las Vegas, NV.
Run a business like this one?
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