Luv-It Frozen Custard
Best Frozen Custard in Las Vegas · NV
A custard stand the whole city protects
Luv-It Frozen Custard has scooped fresh custard near downtown Las Vegas since 1973, a tiny walk-up stand that was the city's first. The custard is made in small batches daily, and the rotating flavors and 'Western' sundae keep a four-generation family business humming with lines out the window.
A block off Las Vegas Boulevard but a world away from the Strip, Luv-It is a genuine local institution — the sweet-tooth ritual Las Vegans grew up on.
Every award, on the record.
Each Centurion Award is its own dated annual record, and staying current means clearing the bar again each new year. Open a year for the full citation and verification details.
2025 Centurion Award
Best Frozen Custard in Las Vegas Las Vegas, NV · Awarded under the 2025 evaluation View the 2025 award →Awards run one calendar year and renew only if the business clears the bar again. Selection is by published criteria, never for sale.
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This page is the standing record for Luv-It Frozen Custard (2025). It was published by The Centurion Awards from the public record; the business did not have to apply for it to appear. It wasn’t voted on or sponsored, and selection is not for sale. Owners can claim the listing or ask us to remove it. For hours, bookings, and live reviews, go straight to the business itself.
This page was published by The Centurion Awards from the public record; the business did not have to apply for it to appear. Own this business? Claim the listing to manage it, or ask us to remove it.
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